The other day at the (movies) Harry Potter & the goblet of fire I saw the trailer for Superman Returns; the new version of the Superman movie. It looks really promising. I am not a huge fan, but it is something that I grew up with. The actor looks quite uncannily like Christopher Reeves and the acting certainly seems to hold more promise than the original.

Another thing that I was pleasantly surprised to see is that they massaged the “S” logo that identifies Superman (as if the cape isn’t enough). But I suppose that every super-hero needs their own brand identity for marketing purposes., otherwise they would not be able to finance all the cool toys that they come up with.

Overall an excellent branding and a fresh take on the Superman story. I am looking forward to it. Coming 2006 !